THE VALUE OF DIGITAL PRINT
The benefits of digital printing are well known but not always implemented: short-run, multi-versioning, faster lead-times, personalization, variable data, and the ability to say yes to more jobs.
But, many conventional label converters still search for these answers:
- Will the digital label press allow new revenue opportunities and will I be profitable?
- How can I sell and monetize digital features such as variable data or shorter lead times to brand owners?