A pouch is essentially a laminated bag which is made from several layers (plastic film, aluminum foil, and other materials). Marketers see a lot of value in this kind of packaging for a variety of reasons such as product presentation and functionality to the consumer but also sustainability: a pouch has a so-called “product-to-package” ratio of 35:1 which essentially means it can carry up to 35 times its own weight, resulting in less energy consumption to produce and transport. This is why a lot of brands are transitioning from rigid types of packaging to more flexible versions. Pouches can have a variety of different shapes depending on the needed size, end-use application and functionality. They are reasonable complex to manufacture as a pouch is a multi-layer product. Stand-up pouches are frequently called “bottom gusset” pouches. They can stand after being filled with a certain product. They are the perfect solution for “light weight” end-use applications and by “standing” they have a strong on-the-shelf presence.