Self-adhesive labels would have to stand out in creativity and quality on shelves. The wine and spirit market is a perfect example of this with the use of numerous embellishments (foiling, spot varnishing, embossing, etc) and also using challenging materials to print the natural, structured facestock paper.
Self-adhesive labels (or pressure-sensitive labels) are made by printing onto a construction of 3 layers: a release liner (also known as the backing paper, carrier or glassine), a layer of adhesive and the face material. Flexographic printing does a great job in producing these. You and your market are evolving. Your park might need expansion to deal with short run label printing, more complex orders and demanding customers. Self-adhesive label production might offer you new territory and opportunities, that leaves you plenty of room for creativity, flexibility and growth.