Perfume bottles need to stand out on the shelf. Brand owners are looking for tools to give their product a luxury look and feel, tools to achieve high end, eye catching unique, entertaining and creative labels. Xeikon’s Metallic Gold or Silver toner offer an easy solution to implement an embellishment technique that can be used during the print process. In one step, together with the process colors, the Silver or Gold effect can be applied. The Xeikon X-800 digital workflow generates the content that will be printed using the Metallic effect and sends it to the 5th color station. With no need for tooling and reduced setup times, this economical solution offers a level of embellishment that results in similar effects compared to flexo metallic inks. Making this available via digital printing enables label printers to run high-end, short to medium-sized jobs at substantially reduced costs with a shorter time to market.