Certain brandowners have a product portfolio that include brand color extending outside the standard CMYK, color gamut. Such jobs are produced today on flexo presses with a fixed color pallet or a standard pallet extended with bespoke spotcolors. To address the short to medium run length on this market the ideal digital solution would be a digital press with more than 4 print stations. Converters should also consider to replace older flexo presses which are most likely not operating efficiently due to long setup times. When a combination of multiple Pantone colours within a production run is required (multiple versions or SKU’s), extended gamut printing becomes a valuable option because of the capability to print all brand colors with a perfect match in one run. The Xeikon PX30000 UV inkjet press with extended colour gamut capability (CMYK + Orange and Violet) is a perfect fit for such production. The X-800 digital front-end takes care of the conversion of the colors to ensure perfect match on any substrate.