Differentiating products to meet consumer demand is a continuous challenge for brand owners. Consumers are willing to pay a premium for personalized goods, and they are on the lookout for products that uniquely express their personality and that can be shared on social media such as Instagram and Pinterest. On top of that, in the fight against counterfeiting, which can impact consumer safety, brand owners are looking for new software technology solutions with extra image and text capabilities, and with hidden techniques to track and trace items such as unique patterns and images, hidden codes and guilloches. VariOne can be used as a tool to add an extra layer of security.
With Xeikon’s VariOne, personalised image creation can be fully automated within the printing process. The software functionality achieves random selections from zero to millions. This variable data application offers endless uses and endless variations. What sets this innovation apart is the immediacy of the process. VariOne can immediately process, format and print unique creative designs featuring variable patterns with random elements and the widest gamut of color combinations. Unique designs can be created on the fly and in minutes in a variety of unique patterns. This innovative technology is a breakthrough and a complete game changer.