Self-adhesive Labelling
Wine labels VariOne


Differentiating products to meet consumer demand is a continuous challenge for brand owners. Consumers are willing to pay a premium for personalized goods, and they are on the lookout for products that uniquely express their personality and that can be shared on social media such as Instagram and Pinterest. On top of that, in the fight against counterfeiting, which can impact consumer safety, brand owners are looking for new software technology solutions with extra image and text capabilities, and with hidden techniques to track and trace items such as unique patterns and images, hidden codes and guilloches. VariOne can be used as a tool to add an extra layer of security.

With Xeikon’s VariOne, personalised image creation can be fully automated within the printing process. The software functionality achieves random selections from zero to millions. This variable data application offers endless uses and endless variations. What sets this innovation apart is the immediacy of the process. VariOne can immediately process, format and print unique creative designs featuring variable patterns with random elements and the widest gamut of color combinations. Unique designs can be created on the fly and in minutes in a variety of unique patterns. This innovative technology is a breakthrough and a complete game changer.

Production details

Here you can see a self-adhesive wine label sample printed on a Cheetah series digital press.

  • Print dimensions: 135 x 155 mm
  • Substrate: UPM Raflatac - Antique White FSC RP30W White Glassine85
  • Toner: Water-resistant Cheetah toner
  • Finishing: Xeikon DCoat Series, offline die cut

The Xeikon CX500 has been the press of choice as it can hold the Superblack toner to reach the desired deep rich black and is complementary to conventional offset and it is an affordable industrial printing press for professionals.

What is the value of digital printing?

There are various reasons why wine labels would be printed digitally. Firstly, front labels hold the year of production and come in different quantities per year as the harvest varies per year. Secondly, back labels need to carry the information of the importing company which could be more than one. This all leads to shorter runs of different kind of labels which are most cost-efficiently produced digital. Furthermore a growing trend of local vineyards and much more diversity in the wine market creates the need for shorter runs.

Furthermore digital printing with Xeikon offers:

  • the best digital quality on the most challenging materials 
  • a range of inspiring possibilities (e.g. Matte silver) in toners to suite your creative challenges
  • cost effective production solution allowing frequent design changes


Which is the preferred digital press for self-adhesive wine labels with VariOne?

The Xeikon CX500 digital label press. The outperformer of all high quality dry toner digital label presses in terms of productivity, thanks to its unique web width (up to 520 mm/20.47") and its full rotary printing with speeds at 30 m/min (98 ft/min).

  • dry toner technology: allows you to achieve high quality, even on challenging print media and provides required durability (light-fastness)
  • B2 format: ensures productivity and provides a digital complement to conventional printing by using the same finishing process
  • roll-fed printing: ensures higher productivity and reduces the material waste
  • high quality printing: 1200 dpi allows to achieve offset quality level or beyond


Which is the preferred digital production solution?

Below you can see an example of a full production set-up for self-adhesive wine labels: roll-to-roll line including a Xeikon CX500 digital label press, a Web Varnishing Module which adds a high-quality UV or water-based coating for protection and a Print Medium Rewinder suitable for widths up to 516 mm (20.3"). It is our complete digital printing solution, which comes with all the necessary components for seamless digital label printing.

Digital production solution with a CX500