Heat Transfer Labelling
Promotional Products


A decoration technology which enables decorating after the injection and/or blow moulding the plastic container. This allows for later stage decoration compared to injection and blow mould labeling but a similar look and feel, becoming an integral part of the container. Current technologies provide a solution for small plastic container up to large size containers. The simplicity of the process enables printer but also moulder to embrace this technology and bring this in-house, gaining on time to market.

Production details

Here you can see a sample for heat transfer labels for promotional products printed on a Xeikon 3030 digital press.

  • Print dimensions: 30 x 60 mm
  • Substrate: Transfer foil, printed in reversed color sequence and transferred afterwards to the promotional item by a heat transfer applicator
  • Toner: EUKO-TEX® compliant ICE toner
  • Finishing: Rewind and offline applied to the container

The Xeikon 3030 has been the press of choice because of its ability to run any size of heat transfer labels and the chemical stable toner ensures reliability in the label application process.

Sample of a digital printed heat transfer label for promotional products

What is the value of digital printing?

The conventional process for promotional items is pad printing or conventional heat transfer. This technique is limited for reproducing color graphics due to the complex conventional printing process. Dry toner digital technology solves this issue. On top of that it delivers much better image quality, faster turnaround time, and helps build new revenue streams with higher profit margins, even on very small runs of different quantities of different sized labels.

Furthermore digital printing with Xeikon offers:

  • an alternative to traditional screen printing
  • a reliable print process
  • the ability to change the color sequence suiting the application process

Which is the preferred digital press for heat transfer labels for promotional products?

The Xeikon 3030 digital printing press. The entrée level press in digital dry toner printing, which produces at true 1200 dpi with a web width ranging from 200 mm (7.9") till 330 mm (13") stunning speeds while offering with its digital front-end full flexibility:

  • dry toner technology: a stable chemical process ensuring consistency furthermore opaque white toner allows to print on the widest range of materials 
  • full rotary printing: ensures a consistent image positioning on the web required for finishing
  • variable repeat length: allows for the printing of any type of label length minimizing waste
  • high quality printing: 1200 dpi with wide color gamut and spot colors

Which is the preferred digital production solution?

Below you can see an example of a full production set-up for heat transfer labels for promotional products: roll-to-roll line including a Xeikon 3030 digital press and a Print Medium Rewinder suitable for widths up to 330 mm (13"). It is our complete digital printing solution, which comes with all the necessary components for seamless digital printing.

Rendering 3030_entryDcoat


You can see this application live in the following events:

Xeikon Café - Packaging Innovations