Health & beauty labels are often to be found in humid environments, eg bathrooms. As such these labels need to be water resistant. In addition, they are often applied on squeezable containers (like a shampoo bottle) which creates an additional requirement of deformability and of course, the print on the label has to remain readable. As substrates, typically co-extruded or PE facestocks are used for this type of labels. Self-adhesive labels as such (aka ‘pressure sensitive labels’ or PSL) are made by printing onto a laminated construction of 3 layers: a release liner
(otherwise known as the backing paper, carrier or glassine), a layer or adhesive and the facestock material. The laminate is printed and then converted in a roll containing the requested number of labels per roll. A web-fed process brings a high label application speed on the packaging line and allows for more embellishing processes. In addition, its flexibility of application is enormous, either during or after the filling process and on any type of surface/container just by taking another glue.
Here you can see a high quality soap label sample printed on a Xeikon CX3 digital press.
- Substrate: Avery Dennison MC70 recycled FSC-S2000NG-BG30BRFSC
- Toner: Cheetah toner CMYK
- Finishing: Spot varnish, hotfoil, diecut, slitting
- The Xeikon CX3 has been the press of choice since its 516 mm (20.3") web width allows for productive solution. The full rotary printing architecture enables any length of labels without productivity loss.
What is the value of digital printing?
The number of different products and versions in health & beauty and toiletries are rising continuously. On top of that, retailers are sub-segmenting and pushing their own private (retail) brands in different ranges on the market (economical, high-end, fami-ly, etc.). As the consumer base in most economies isn’t increasing, the run lengths per SKU is declining which creates the need to look for other printing methods that are more cost effective, such as digital. Furthermore, digital printing with Xeikon offers:
• a choice in print technology Panther (UVIJ) for tactile, glossy look and feel or Cheetah (Dry toner) for offset look and feel
• high opaque white on both Panther and Cheetah presses
• cost efficient run lengths up to 4,000 line meter (13,000 linear ft)