Point of Sale
Shelf Strips


Shelf strips are a single-sided flat sheet work, mainly printed in color, which is applied to the shelf itself. Produced as standard as individual strips but can also be produced on roll, either on self adhesive material or not.

Production details

Here you can see a shelf strip sample printed on a Xeikon CX500 digital press.

  • Print dimensions: 990 x 37 mm 
  • Substrate: 250 gsm paper 
  • Toner: QA-CH toner
  • Finishing: Cut o size

The Xeikon CX500 has been the digital press of choice since shelf strips are essentially a single sided application. Moreover due to the high speed on high grammages, the Xeikon CX500 is ideal for running high quality images or fine text on heavy stocks. Additionally it provides a perfect compatibility of QA-CH toner with varnishing or lamination for durability and luxurious finishing.

Graphic Arts Teaser - Point-of-Sale - Shelf strips 221x317

What is the value of digital printing?

The increased need to promote and differentiate next to more customization can be fulfilled through digital production. Increasing quality in digital color print, short runs, possibilities of store or regional specific campaigns, shorter turnaround is making it easier and more affordable to produce this kind of promotional material for marketing purposes.

Furthermore digital printing with Xeikon offers:

  • optimal imposition of your job and waste reduction due to webfed technology
  • offset quality with advantages of digital printing
  • 5th color station for brand colors
  • excellent deinkability to support and ensure optimized recycling process

Which is the preferred digital press for shelf strips?

The Xeikon CX500 digital printing press. The flagship in digital dry toner printing, which produces at true 1200 dpi for formats up to B2+ stunning speeds while offering with its digital front-end full flexibility:

  • wide substrate range: coated and uncoated paper between 40 and 350 gsm (27 lb. text to 122 lb. cover)
  • B2 format or bigger: 520 x 730 mm (20.47" x 28.7") or 520 x 1000 mm (20.47" x 39,4")
  • variable data capabilities: perfectly suited to personalize book covers and dust jackets with barcodes, personalization elements such as recipient names, limited edition numbers etc.
  • high quality printing: 1200 dpi with wide color gamut and spot colors
  • top web speed: up to 30 m/min (98 ft/min)

Which is the preferred digital production solution?

Below you can see an example of a full production set-up for shelf strips  including a Xeikon CX500 digital press and a Pile High Stacker to accommodate long print runs. It is our complete digital printing solution, which comes with all the necessary components for seamless digital graphic arts printing.

Digital production solution with a Xeikon CX500


You can see this application live in the following events:

Xeikon Café - Packaging Innovations