Point of Sale
Aisle Stopper

Background

Aisle stoppers are an eye-catching form of retail signage. Ideally aisle stoppers are printed on both sides of the graphic to allow the shoppers to view it no matter which direction they approach it. In most cases printed on cardboard or paper, which can be customized and reshaped to suit the purpose. 

Production details

Here you can see a sample of an aisle stopper printed on a Xeikon 9800 digital press.

  • Print dimensions: 270 x 970 mm 
  • Substrate: 300 gsm paper 
  • Toner: QA-CD toner
  • Finishing: Grommets and cut/trim to size

The Xeikon 9800 has been the digital press of choice due to its extraordinary performance with its Xeikon One-Pass-Duplex™ technology delivering high quality 1200 dpi graphics at high speeds.

Sample of a digital printed aisle stopper

What is the value of digital printing?

The increased need to promote and differentiate next to more customization can be fulfilled through digital production. Increasing quality in digital color print, short runs, possibilities of store or regional specific campaigns, shorter turnaround is making it easier and more affordable to produce this kind of promotional material for marketing purposes.

Furthermore digital printing with Xeikon offers: 

  • unlimited length of printing size
  • duplex offset quality at high speeds with advantages of digital printing
  • excellent deinkability to support and ensure optimized recycling process

Which is the preferred digital press for aisle stoppers?

The Xeikon 9800 digital printing press. The ultimate performer in digital document printing, which combines top quality printing, speed and versatility in media handling while offering a flexible workflow:

  • wide substrate range: from (un)coated to paperboard between 40 and 350 gsm (27 lb. text to 122 lb. cover)
  • top web speed: up to 21.5 m/min (70 ft/min)
  • high quality printing: 1200 dpi with wide color gamut and spot colors
  • variable data capabilities: perfectly suited for high-end marketing jobs
  • variable printing width up to 512 mm (20.2"): unlimited length

Which is the preferred digital production solution?

Below you can see an example of a full production set-up for aisle stoppers or banner production, the Long Format Production Suite: including a Xeikon 9800 digital press with Xeikon One-Pass-Duplex™ technology, resulting in high speed output, a Web Finishing Module which applies an invisible protective layer to enhance scratch and scuff resistance, and a Jogger Table to accommodate for the long sheets. It is our complete digital printing solution, which comes with all the necessary components for seamless digital graphic arts printing.

Digital production solution with a Xeikon 9800

Events

You can see this application live in the following events:

Xeikon Café - Packaging Innovations