Folding carton
Health & Beauty

Background

For beauty & cosmetic brands, packaging needs to stand out in creativity and quality on shelves. The H&B market has an eye for beauty and therefore has specific requirements towards print quality in general and special effects on the packaging itself such as spot varnish and specific colors. The matte effect of toner based printing technology is an extra plus for these quality needs.

What is the value of digital printing?

As the consumer market develops towards much more diversity and localisation of products the need arises for smaller runs of full color labels which represent and appeal to the consumer market.