Beverage cups are produced on a single or double-sided PE coated paper. After printing and potentially varnishing, the rolls are either converted in single cups or a reel of single cups. This is driven by the type of cup making machines that are being used (sheet-fed or roll-fed). The single coated paper is used for hot drinks and the double side coated for cold drinks (after serving, condense could arise on the outside surface affecting the structural strength of the cup when there would be no outside PE coating). The PE coats allows for the cup to be formed and sealed in the required shape. Conventionally these are mainly printed with webfed flexo.
What is the value of digital printing?
At the launch of new products, a brand owner is investing in more than just eye-appealing packaging and labels. There is most likely also a marketing campaign that goes along with it. Why not take the opportunity to produce paper cups alongside the shorter-run labels used for the product launch? Think about how many paper cups you hold on weekly basis... You would be surprised as each paper cup provides a 7mins advertising opportunity.
As the run lengths of beverage cups can vary from 1 to … , the best printing technology is digital. After ordering the job, the customer expects a 'fast' delivery. As you can expect many different design uploads of the same size, all these can be consolidated into one larger print run of different designs which results into a very efficient production process. With this digital production solution, you also benefit from:
- dry toner technology: ensures full compliance to this challenging application from food perspective
- X-800 digital front-end: easily integrated with MIS or web-to-print applications
- full rotary printing (equal process as today flexo) + variable repeat length: the printing process allows for consistent production of these products
- 20" web width: providing high productivity
- dedicated toners: making it easy to print on non barrier and PE barrier materials