Who doesn't like a cold beer from the bottle without losing the moist label with the brand image? Hence the trend of using more synthetic clear-on-clear labels, aside from the classic self-adhesive paper labels. They blend in perfect on these glass bottle, but create a need for high opaque white with some embellishment like foiling.
Self-adhesive labels (or pressure-sensitive labels) are made by printing onto a construction of 3 layers: a release liner (also known as the backing paper, carrier or glassine), a layer of adhesive and the face material. Flexographic printing does a great job in producing these. You and your market are evolving. Your park might need expansion to deal with short run label printing, more complex orders and demanding customers. Self-adhesive label production might offer you new territory and opportunities, that leaves you plenty of room for creativity, flexibility and growth.