Self-adhesive labelling
Health & Beauty

Application

For beauty & cosmetic brands, self-adhesive labels would have to stand out in creativity and quality on shelves. The H&B market has an eye for beauty and therefore uses special materials like transparent facestock materials, which virtually give a no label look on the plastic containers. This requires a high opaque white to make colors stand-out and uses some embellishments (foiling).

Self-adhesive labels (or pressure-sensitive labels) are made by printing onto a construction of 3 layers: a release liner (also known as the backing paper, carrier or glassine), a layer of adhesive and the face material. Flexographic printing does a great job in producing these. You and your market are evolving. Your park might need expansion to deal with short run label printing, more complex orders and demanding customers. Self-adhesive label production might offer you new territory and opportunities, that leaves you plenty of room for creativity, flexibility and growth.

Description

As the consumer market develops towards much more diversity and localisation of products the need arises for smaller runs of full color labels which represent and appeal to the consumer market.

Production details

Digital production of high-end cosmetic labels on the Xeikon CX3 press converted by Grafotronic and quality inspection by AVT.

Solution components

Workflow Print Media Consumables and Tools Equipment
Labeltraxx MIS software Avery Dennison PP50 Top Clear S7000 Pet23 Flint Group Digicoat GP Gloss varnish - UXH0001 Grafotronic CF2 for label converting
AVT for inspection Cheetah toner CMYK +White
Workflow
Labeltraxx MIS software
AVT for inspection
Print Media
Avery Dennison PP50 Top Clear S7000 Pet23
Consumables and Tools
Flint Group Digicoat GP Gloss varnish - UXH0001
Cheetah toner CMYK +White
Equipment
Grafotronic CF2 for label converting